Title:
Strategic marketing : creating comparative advantage
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|
Author:
West, Douglas ; Ford, John
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|
Call No:
658.802 WES
|
|
Publisher:
Oxford University Press.
,
UK
,
2010
Detail
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|
Title:
International Marketing and export management
|
|
Author:
Albaum, Gerald
|
|
Call No:
658.848 ALB
|
|
Publisher:
Pearson Always Lerninig
,
Boston
,
1994
Detail
|
|
|
Title:
Marketing Strategy and Competitive Positioning
|
|
Author:
Hooley, Graham
|
|
Call No:
658.802 HOO
|
|
Publisher:
Pearson
,
Newyork
,
2009
Detail
|
|
|
Title:
Business Marketing Management
|
|
Author:
Hutt, Michael D.
|
|
Call No:
658.804 HUT
|
|
Publisher:
Cengage Learning Private limited
,
India
,
2012
Detail
|
|
|
Title:
Marketing strategy : a decision focused approach
|
|
Author:
Walker, Orville C ; Mullins, John W.
|
|
Call No:
658.802 WAL
|
|
Publisher:
McGraw Hill Education (India) Private Limited
,
India
,
2011
Detail
|
|
|
Title:
Business marketing management : B2B
|
|
Author:
Hutt, Michael D. ; Speh, Thomas W.
|
|
Call No:
658.802 HUT
|
|
Publisher:
South-Western Cengage Learning
,
India
,
2008
Detail
|
|
|
Title:
International Marketing : Strategy Planning, Market Entry & Implementation
|
|
Author:
Bennett, Roger.
|
|
Call No:
658.848 BEN
|
|
Publisher:
Kogan Page
,
India
,
2010
Detail
|
|
|
Title:
Marketing strategy : a decision-focused approach
|
|
Author:
Walker, Orville C
|
|
Call No:
658.802 WAL
|
|
Publisher:
McGraw Hill Higher Education
,
New York
,
2008
Detail
|
|
|
Title:
Global Marketing with a special Indian focus
|
|
Author:
Hollensen, Svend
|
|
Call No:
658.84 HOL
|
|
Publisher:
Pearson Always Lerninig
,
Boston
,
2010
Detail
|
|
|
Title:
Marketing strategy : text and cases
|
|
Author:
Ferrell, O. C.
|
|
Call No:
658.802 FER
|
|
Publisher:
Cengage Learning
,
India
,
2014
Detail
|
|
|
Title:
Market-Based Management Strategies for Growing customer value and Profitability
|
|
Author:
Best , Roger J.
|
|
Call No:
658.8 BES
|
|
Publisher:
PHI Learning
,
India
,
2009
Detail
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|
|