|
|
|
|
|
|
|
Title
|
Market-Based Management Strategies for Growing customer value and Profitability
|
|
Sub Title
|
|
|
Author |
|
|
CallNo |
658.8 BES |
|
Subject |
|
|
ISBN |
|
|
Volume |
|
|
Publisher Name |
PHI Learning |
|
Publishing Year |
2009 |
|
Edition |
5th
|
|
Pages |
|
|
Price |
0.00 PKR
|
|
Text Language |
English
|
|
Available |
Yes, Accessions:[ 5032 ] |
|
Description |
Pt. I. Market Orientation and Performance -- Ch. 1. Customer Focus and Managing Customer Loyalty -- Ch. 2. Marketing Performance and Marketing Profitability -- Pt. II. Market Analysis -- Ch. 3. Market Potential, Market Demand, and Market Share -- Ch. 4. The Customer Experience and Value Creation -- Ch. 5. Market Segmentation and Segmentation Strategies -- Ch. 6. Competitor Analysis and Source of Advantage -- Pt. III. Marketing Mix Strategies -- Ch. 7. Product Positioning, Branding, and Product L |
|
Keywords |
|
|
Click Here for MARC 21 View |
|
Catalogue
|
Books
|
|
Periodicals
|
Newspapers
|
|
Publications
|
|
Research Papers
|
|
|
|
|