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245: $a
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Market-Based Management Strategies for Growing customer value and Profitability
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245: $b
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100: $a |
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082: $a |
658.8 BES |
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650: $a |
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020: $a |
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440: $v |
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250: $b |
PHI Learning |
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250: $c |
2009 |
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250: $a |
5th
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300: $a |
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020: $c |
0.00 PKR
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041: $a |
English
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Available |
Yes, Accessions:[ 5032 ] |
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246: |
Pt. I. Market Orientation and Performance -- Ch. 1. Customer Focus and Managing Customer Loyalty -- Ch. 2. Marketing Performance and Marketing Profitability -- Pt. II. Market Analysis -- Ch. 3. Market Potential, Market Demand, and Market Share -- Ch. 4. The Customer Experience and Value Creation -- Ch. 5. Market Segmentation and Segmentation Strategies -- Ch. 6. Competitor Analysis and Source of Advantage -- Pt. III. Marketing Mix Strategies -- Ch. 7. Product Positioning, Branding, and Product L |
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246: # |
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Catalogue
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Books
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Periodicals
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Newspapers
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Publications
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Research Papers
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