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Title: A Framework of marketing Management
Author: Kotler, Philip
Call No: 658.8 KOT
Publisher: Pearson Education Limited , England , 2011 Detail

Title: Financial Analysis for management decisions
Author: Sarngadhsran, M.
Call No: 658.8 SAR
Publisher: PHI Learning , India , 2011 Detail

Title: Service marketing : people, technology, strategy
Author: Lovelock, Christopher H ; Wirtz, Jochen
Call No: 658.8 LOV
Publisher: Pearson , Newyork , 2011 Detail

Title: Global Marketing Management
Author: Kotabe, Masaaki ; Helsen, Kristiaan
Call No: 658.848 KOT
Publisher: Wiley , India , 2011 Detail

Title: Global Marketing Management
Author: Lee, Kiefer ; Carter, Steve
Call No: 658.848 LEE
Publisher: Oxford University Press , Karachi , 2012 Detail

Title: Managing customer value : one stage at a time
Author: Soman, Dilip. ; N-Marandi, Sara
Call No: 658.812 SOM
Publisher: World Scientific , Not Available , 2010 Detail

Title: Global and transnational business : strategy and management.
Author: Stonehouse, George ... [et al.].
Call No: 658.4012 STO
Publisher: Wiley , India , 2004 Detail

Title: International marketing and export management /
Author: Albaum, Gerald ; Duerr, Edwin
Call No: 658.84 ALB
Publisher: Pearson , Newyork , 2013 Detail