Title:
Marketing metrics : the manager's guide to measuring marketing performance
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Author:
Bendle, Neil T. ; Farris, Paul W.; Pfeifer, Phillip E. ; Reibstein, David J., author.
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Call No:
658.83 BEN
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Publisher:
Pearson
,
Newyork
,
2016
Detail
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Title:
Marketing research : measurement & method : a text with cases
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Author:
Tull, Donald S. ; Hawkins, Del I.
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Call No:
658.83 TUL
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Publisher:
PHI Learning Private Limited
,
India
,
1993
Detail
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Title:
Marketing matrics
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Author:
Warriar, Ravi
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Call No:
658.83 WAR
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Publisher:
Icfai Books
,
India
,
2008
Detail
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Title:
Marketing research : an applied orientation
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Author:
Malhotra, Naresh K.
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Call No:
658.83 MAL
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Publisher:
Pearson Education Limited
,
England
,
2011
Detail
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Title:
Hearing the voice of the market : competitive advantage through creative use of market information
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Author:
Barabba, Vincent P. ; Zaltman, Gerald.
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Call No:
658.802 BAR
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Publisher:
Harvard Business School Press
,
Boston
,
1991
Detail
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Title:
Consumer behavior
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|
Author:
Blackwell, Roger D. ; James F. Engel, ; Miniard, Paul W. ; Zillur, Rahman
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|
Call No:
658.8342 BLA
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Publisher:
Cengage Learning Private limited
,
India
,
2018
Detail
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Title:
Marketing research
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|
Author:
Burns, Alvin C ; Veeck, Ann ; Bush, Ronald F.
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Call No:
658.83 BUR
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Publisher:
Pearson
,
Newyork
,
2017
Detail
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Title:
Essentials of marketing research : a hands-on orientation
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|
Author:
Malhotra, Naresh K.
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|
Call No:
658.83 MAL
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|
Publisher:
Pearson
,
Newyork
,
2014
Detail
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