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Title: Business marketing management: a strategic view of industrial and organizational markets
Author: Hutt, Michael D. ; Speh, Thomas W.
Call No: 658.804 HUT
Publisher: South-Western Thomson Learning , USA , 2001 Detail

Title: Marketing Management
Author: Czinkota, Michael R.
Call No: 658.8 CZI
Publisher: Cengage Learning Private limited , India , 1998 Detail

Title: Marketing Management 2nd ed.
Author: Czinkota, Michael R. ; Kotabe, Masaaki
Call No: 658.8 CZI
Publisher: Cengage Learning Private limited , India , 1998 Detail

Title: Basic of Marketing Management :Theory and Practice
Author: Rudani, R. B.
Call No: 658.8 RUD
Publisher: S.Chand and Co. , India , 2009 Detail

Title: Marketing management : knowledge and skill
Author: Peter, J. Paul. ; Donnelly, James H.
Call No: 658.8 PET
Publisher: McGraw Hill Education (India) Private Limited , India , 2009 Detail

Title: Marketing management strategies
Author: Ferrell, O. C.
Call No: 658.8 FER
Publisher: Cengage Learning , India , 2011 Detail