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Title: Customer Relationship Management : Concept and cases
Author: Rai, Alok Kumar
Call No: 658.812 RAI
Publisher: PHI Learning , India , 2013 Detail

Title: Managing customer value : one stage at a time
Author: Soman, Dilip. ; N-Marandi, Sara
Call No: 658.812 SOM
Publisher: World Scientific , Not Available , 2010 Detail

Title: Customer relationship management
Author: Peelen, Ed.
Call No: 658.812 PEE
Publisher: Pearson , Newyork , 1988 Detail

Title: Customer Relationship Management : Business of Plastic Money
Author: Kumar, Deepti
Call No: 658.8 KUM
Publisher: Viva Books , India , 2014 Detail