|
Title:
Advertising and promotion : an integrated marketing communication
|
|
Author:
Belch, George E. ; Belch, Michael A.
|
|
Call No:
659.1 BEL
|
|
Publisher:
McGraw Hill
,
India
,
2007
Detail
|
|
Title:
Managerial Communication Strategies and Application
|
|
Author:
Hynes, Gerldine E
|
|
Call No:
658.4 HYN
|
|
Publisher:
Tata McGraw Hill Education Private Limited
,
India
,
2008
Detail
|
|
|
Title:
Integrated marketing communications
|
|
Author:
Chitty, William...[et al.]
|
|
Call No:
658.802 CHI
|
|
Publisher:
Thomson
,
Canada
,
2005
Detail
|
|
|
Catalogue
|
Books
|
|
Periodicals
|
Newspapers
|
|
Publications
|
|
Research Papers
|
|
|
|
|