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Title:
Advertising and promotion : an integrated marketing communication
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Author:
Belch, George E. ; Belch, Michael A.
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Call No:
659.1 BEL
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Publisher:
McGraw Hill
,
India
,
2007
Detail
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Title:
Advertising and Promotions And Integrated Brand Approach
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Author:
Semenik, Richard J.
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Call No:
658.82 SEM
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Publisher:
Cengage Learning Private limited
,
India
,
2012
Detail
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Title:
Promotion management
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Author:
Burnett, John J.
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Call No:
658.82 BUR
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Publisher:
AITBS Publishers
,
Not Available
,
2002
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