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Title: Value innovation portfolio management achieving double-digit growth through customer value
Author: Mello, Sheila
Call No: 658.801 MEL
Publisher: Cengage Learning , India , 2006 Detail

Title: Product strategy and management
Author: Baker, Michael John
Call No: 658.56 BAK
Publisher: Pearson Always Lerninig , Boston , 2003 Detail

Title: The New Strategic Brand Management : Advanced Insights & Strategic Thinking
Author: Kapferer, J. N
Call No: 658.8343 KAP
Publisher: Kogan Page , India , 2012 Detail

Title: Innovation management and new product development
Author: Trott, Paul
Call No: 658.575 TRO
Publisher: Pearson Always Lerninig , Boston , 2010 Detail

Title: The lean practitioner's handbook
Author: Eaton, Mark
Call No: 658.5 EAT
Publisher: Kogan Page , India , 2013 Detail

Title: Strategic Management of Technology and Innovation
Author: Burgelman, Robert A.
Call No: 658.514 BUR
Publisher: McGraw Hill , India , 2004 Detail