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Title: Services marketing : integrating customer focus across the firm
Author: Zeithaml, Valarie A. ; Bitner, Mary Jo.
Call No: 658.8 ZEI
Publisher: McGraw-Hill Irwin , USA , 2003 Detail

Title: Services Marketing Integrating Customer Focus Across the Firm
Author: Zeithaml, Valarie A.
Call No: 658.8 ZEI
Publisher: McGraw Hill , India , 2013 Detail
                                                                     

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