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Title: Consumer behavior and marketing strategy
Author: Peter, J. Paul. ; Olson, Jerry C.
Call No: 658.8342 PET
Publisher: McGraw-Hill , New York , 2008 Detail

Title: Marketing management : knowledge and skill
Author: Peter, J. Paul. ; Donnelly, James H.
Call No: 658.8 PET
Publisher: McGraw Hill Education (India) Private Limited , India , 2009 Detail
                                                                     

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