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Title:
Marketing research : methodological foundations
Author:
Churchill, Gilbert A. ; Iacobucci, Dawn
Call No:
658.83 CHU
Publisher:
South-Western Thomson Learning ,
USA ,
2002
Detail
Title:
MM : What is inside : An innovative approach to learning and teaching marketing management student tested, faculty approach
Author:
Iacobucci, Dawn
Call No:
658 LAC
Publisher:
Cengage Learning Private limited ,
India ,
2011
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