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Title: Marketing management
Author: Mullins, John W.
Call No: 658.8 MUL
Publisher: McGraw Hill , India , 2010 Detail

Title: Marketing strategy : a decision focused approach
Author: Walker, Orville C ; Mullins, John W.
Call No: 658.802 WAL
Publisher: McGraw Hill Education (India) Private Limited , India , 2011 Detail