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Title: Service marketing : people, technology, strategy
Author: Lovelock, Christopher H ; Wirtz, Jochen
Call No: 658.8 LOV
Publisher: Pearson , Newyork , 2011 Detail

Title: Service marketing : people, technology, strategy
Author: Wirtz, Jochen ; Lovelock, Christopher ; Chatterjee, Jayanta
Call No: 658.8 WIR
Publisher: Pearson , Newyork , 2018 Detail

Title: Services Marketing : People, Technology, Strategy
Author: Lovelock, Christopher
Call No: 658.8 LOV
Publisher: Pearson Always Lerninig , Boston , 2007 Detail