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Title: Marketing research : methodological foundations
Author: Churchill, Gilbert A. ; Iacobucci, Dawn
Call No: 658.83 CHU
Publisher: South-Western Thomson Learning , USA , 2002 Detail

Title: MM : What is inside : An innovative approach to learning and teaching marketing management student tested, faculty approach
Author: Iacobucci, Dawn
Call No: 658 LAC
Publisher: Cengage Learning Private limited , India , 2011 Detail
                                                                     

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