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Title: Global Marketing Management
Author: Kotabe, Masaaki ; Helsen, Kristiaan
Call No: 658.848 KOT
Publisher: Wiley , India , 2011 Detail

Title: International Marketing
Author: Kotabe, Masaaki ; Helsen, Kristiaan
Call No: 658.8 KOT
Publisher: Wiley India Pvt. Ltd. , India , 2015 Detail
                                                                     

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